Run of Site - Leaderboard 1


 

iGB Affiliate Lisbon Agenda

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10:00
  1. Conference Room 1
    15 mins
  2. Conference Room 2
    15 mins
10:15
  1. Conference Room 2
    45 mins
    • How does the US player demographic differ from the UK and European player?
    • What are operators’ and players’ expectations of affiliates in the US?
    • Is CPA the only model affiliates can use in the US or will each State allow something different?
    • Which States offer the most profit across sports betting, iLottery and online casino?
    • How do you negotiate a profit share with newly-established American online operators?

     

    Klas Winberg, Vice President, Casino, Catena Media

  2. Conference Room 1
    45 mins
    • How does the shift in Facebook mechanics from pages towards groups works in favour of the community-based affiliate model?
    • The Future of Ad Space: How will Facebook charge for group ads? How will they be included on group pages?
    • Taking advantage of the intimate dynamic of Facebook groups for visibility and engagement
    • Will increasingly strict rules around poker promotion on Facebook spread to other verticals?
11:00
  1. Conference Room 2
    45 mins
    • Is the dip in player acquisition in Sweden starting to turn around, or have new, lengthy sign-up processes discouraged players from accessing gambling services?
    • How can affiliates make the most of the typically high lifetime player value of Swedish clients in the current regulatory environment?
    • Which operators are still available for partnerships in the Nordics, both in Sweden and outside?
    • How do Nordic affiliates capitalise on local licensing restrictions in Denmark and Sweden?

     

    Niklas Fagestrom, Nordic Country Manager, Multilotto

  2. Conference Room 1
    45 mins
    • A flash in the pan? Can the success of influencer marketing in other industries be ascribed to a generational trend, or will it have a lasting impact?
    • Remember that one Ray Winstone advert? How effective is influencer marketing within the global gambling industry?
    • How willing are influencers to align themselves with a gambling brand and promote betting activity?
    • Stop! In the Name of Responsibility: What effect does the widespread regulatory crackdown on gambling advertising have on influencer marketing?
11:45
  1. Networking Break
    Conference Room 1
    15 mins
  2. Networking Break
    Conference Room 2
    15 mins
12:00
  1. Conference Room 1
    45 mins
    • Regardless of the vertical, where do you find content that gives the audience something they can’t find elsewhere?
    • How should you research relevant content for your target demographic?
    • In-house versus outsourced: Quality control, speed of turnover and relevance to your audience
    • Does a particular type of content attract a sports bettor over a casino gambler or lottery player?
    • Depending on the verticals you work with, what content can you cross-sell for increased profits?

     

    John Cole, Group Director - Brand Partnerships, LADbible

  2. Conference Room 2
    45 mins
    • It may harm your defence if you fail to mention…: What does the lack of regulatory guidance on affiliates suggest about advertising models for the Dutch market in 2021?
    • A Swedish Scenario: What would be the impact of the Dutch regulator going the way of Sweden on the affiliate market?
    • Which other models should affiliates be preparing to work under in the Netherlands?
    • How will a 29.1% tax on operators affect who you can partner with?

     

     Remko de Boer, Head of Affiliates, LeoVegas

12:45
  1. Lunch
    Conference Room 1
    60 mins
  2. Lunch
    Conference Room 2
    60 mins
13:45
  1. Conference Room 2
    45 mins
    • Your affiliate horoscope: With emails in retrograde this year, consider how people’s consumption of information is changing in 2019.
    • Getting over the hurdles: What solutions are there to spam filters and blocking by email engines? Can email marketing retain its power as a sale-maker despite them?
    • Ain’t nobody got time for that: Is crafting original text for each message, hiding affiliate links and avoiding an overzealous use of keywords too time consuming for its ROI?
    • Your Chat Box in Shining Armour: Using the instantaneous communication potential and higher conversion rates of chat boxes to reboot your business
  2. Conference Room 1
    45 mins
    • Botswana, Congo, Ghana, Ivory Coast, Kenya, Nigeria, Tanzania, Uganda… the list goes on! Understanding the diverse gaming landscape of Africa and adapting content strategies to each one
    • Which market offers the lowest barriers to entry for affiliates starting out in Africa and which offers the best ROI?
    • Here today, gone tomorrow! Challenges of keeping up with the growth of mobile gaming and payments technology across the region
    • Swipe right: Finding the perfect partner in each jurisdiction
14:30
  1. Conference Room 2
    45 mins
    • Given the declining engagement rates with email marketing, could advertising through Facebook Messenger be a more effective way of communicating with potential customers?
    • What’s up with WhatsApp? When will advertising be available on the platform and how will affiliates be able to take advantage of it?
    • Does PPC pay? Perfecting strategies for PPC versus organic marketing on social media? 
    • Does it really matter how high your Click-Through rates are? How much influence do they have on conversions?
  2. Conference Room 1
    45 mins
    • How can affiliates distinguish themselves from each other in saturated markets like the UK?
    • Enhanced Due Diligence (EDD), age verification, GDPR and acquisition: Maintaining compliance and profitability in an increasingly tight framework
    • ¡Y viva España! Weighing up a 20.1% year-on-year revenue increase with a clampdown on advertising in Spain
    • Does France offer a better option than the UK and Spain with a rapidly growing online market and an operator-led responsibility initiative
    • What impact has Belgian advertising regulation had on the affiliate market?

     

    Simon Mahieu, Affiliate Director, Ladbrokes Coral Group

15:15
  1. Networking Break
    Conference Room 1
    30 mins
  2. Networking Break
    Conference Room 2
    30 mins
15:45
  1. Conference Room 2
    45 mins
    • Understanding the offers, content and engagement schemes that give ROI on the cost of acquiring depositing traffic
    • What is the ideal number of deposits for an operator and an affiliate, and how can they work together to achieve it?
    • Considering operators’ player engagement schemes before entering into an agreement to send over your profitable traffic
    • Balancing act: Keeping conversion rates and repeat deposits high at the same time
  2. Conference Room 1
    45 mins
    • Argentina, Colombia, Mexico, Peru and Puerto Rico: What stage are they at with online gambling and when can you start working with local partners?
    • Infrastructural information: Bankability, internet access, and available verticals – knowing where your opportunities lie
    • Localisation: Which marketing models work best in each jurisdiction and adapting your content to a specific country’s cultural and linguistic tendencies
    • Which games will give you the most depositing traffic where?
16:30
  1. Conference Room 1
    45 mins
    • With regulation for fixed-odds sports betting to come in the next 2-4 years, how can you take advantage of Brazil’s predicted market value of $2.1 billion USD?
    • Understanding why your LatAm strategy might not be relevant for the continent’s only Portuguese-speaking market
    • What kinds of customers do you need to appeal to in Brazil and what are they looking for?
    • Brazil’s payment infrastructure: What obstacles are you likely to face when setting up a site?

     

    Pedro Lucas, CEO, Apostaonline.com

  2. Conference Room 2
    45 mins
    • Is Twitch the answer to your Facebook poker woes?
    • With videos disappearing rapidly from YouTube for promoting poker links, how can you keep your audience engaged?
    • What impact will France, Italy and Spain’s poker liquidity sharing agreement have on the profitability of poker in western Europe?
10:00
  1. Conference Room 1
    15 mins
  2. Conference Room 2
    15 mins
10:15
  1. Conference Room 1
    45 mins
    • Why the sudden change? What does the decision to ban casino operators from using Google Ads in Sweden mean for affiliates?
    • What other legal considerations exist and where can you find out about them (not on Google)?
    • Do Google Ads drive more qualified traffic to your site than PPC marketing? Which offers better ROI?
    • Get the most out of Google: What content works best for different audiences in Google Ads?
11:00
  1. Conference Room 2
    45 mins
    • Will we see a repeat of Google’s unusual pre-warning about its June 2019 update? Or, will they leave affiliates on tenterhooks?
    • How has the June 2019 updated affected SERP rankings?
    • With an increased focus on quality sites being listed in the rankings, what steps can affiliates take to build more natural links and increase the quality of their sites?
11:45
  1. Networking Break
    Conference Room 1
    15 mins
  2. Networking Break
    Conference Room 2
    15 mins
12:00
  1. Conference Room 1
    45 mins
    • How can operators and affiliates work together better to weather the impact of stricter regulation?
    • Negotiating a better revenue-sharing agreement for fairer and more equal partnerships
    • Get a better brief out of your operators: Who and what makes a good customer for your operator partners? And how do you tease this information out of them?
    • Evaluating the engagement and loyalty schemes operators run to decide which partner will bring you the most returning deposits
    • Please affiliate responsibly: The importance of compliance and CSR in creating lasting, profitable relationships with operators

     

    Emeline D’Ollone, Legal Counsel, Catena Media

    Simon Mahieu, Affiliate Director, Ladbrokes Coral Group

    Beatrice Varlam, Senior Affiliate Executive, Paddy Power Betfair

    Clive Hawkswood, Chairman, Responsible Affiliates in Gambling (RAiG)

12:45
  1. Lunch
    Conference Room 1
    75 mins
  2. Lunch
    Conference Room 2
    75 mins
14:00
  1. Conference Room 2
    45 mins
    • Can you engage with an audience and rise up the rankings with links, images and offers of free bets, or is it time for a more innovative approach to SEO?
    • Localisation: Does it matter if a computer, an ESL or native English speaker writes your text? Should you be investing in translation services?
    • What does Google PageRank ask of affiliates?
    • Beyond engagement… Building reviews, mentions and links from high-quality, trusted partners to improve your SEO ranking
    • Finding and grouping relevant and popular keywords for better interlinking

     

    Milica Ristic, SEO Specialist, Better Collective

14:45
  1. Networking Break
    Conference Room 1
    15 mins
  2. Networking Break
    Conference Room 2
    15 mins
15:00
  1. Conference Room 2
    45 mins
    • Do we need to develop simpler tracking to overcome challenges with Chrome, Mozilla and other browsers blocking third-party cookies?
    • Client identifiers, universal login tracking and HTML5 Cookie Tracking – how many alternatives will remain available to affiliates?
    • Are there any browsers left that don’t block cookies?
15:45
  1. Conference Room 2
    45 mins
    • It’s all in the backlinks. Is the time-saving element of replacing outreach campaigns with PBNs worth the risk of being de-indexed?
    • How important is control over Anchor text and text around links? Can you relinquish it for the sake of a white-hat outreach campaign?
    • Content on each site: If content is only updated on the money site in a PBN, is it really providing customers with a valuable service?
    • How many PBN links you need to rank and how much will they set you back?

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