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iGB Affiliate Lisbon Agenda

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10:00
  1. Conference Room 1
    15 mins
  2. Conference Room 2
    15 mins
10:15
  1. Conference Room 1
    45 mins
    • Does giving your customers the tools they need to create high-quality user generated content pay off?
    • Harnessing the power of honesty and a good product to build a large following quickly
    • How could a community manager help expand your reach organically?
    • Encouraging active sales through engagement and communication with your customer
  2. Conference Room 2
    45 mins
    • How does the US player demographic differ from the UK and European player?
    • What are operators’ and players’ expectations of affiliates in the US?
    • Is CPA the only model affiliates can use in the US or will each State allow something different?
    • Which States offer the most profit across sports betting, iLottery and online casino?
    • How do you negotiate a profit share with newly-established American online operators?
11:00
  1. Conference Room 1
    45 mins
    • A flash in the pan? Can the success of influencer marketing in other industries be ascribed to a generational trend, or will it have a lasting impact?
    • Remember that one Ray Winstone advert? How effective is influencer marketing within the global gambling industry?
    • How willing are influencers to align themselves with a gambling brand and promote betting activity?
    • Stop! In the Name of Responsibility: What effect does the widespread regulatory crackdown on gambling advertising have on influencer marketing?
  2. Conference Room 2
    45 mins
    • Is the dip in player acquisition in Sweden starting to turn around, or have new, lengthy sign-up processes discouraged players from accessing gambling services?
    • How can affiliates make the most of the typically high lifetime player value of Swedish clients in the current regulatory environment?
    • Which operators are still available for partnerships in the Nordics, both in Sweden and outside?
    • How do Nordic affiliates capitalise on local licensing restrictions in Denmark and Sweden?
11:45
  1. Networking Break
    Conference Room 1
    15 mins
  2. Networking Break
    Conference Room 2
    15 mins
12:00
  1. Conference Room 1
    45 mins
    • Regardless of the vertical, where do you find content that gives the audience something they can’t find elsewhere?
    • How should you research relevant content for your target demographic?
    • In-house versus outsourced: Quality control, speed of turnover and relevance to your audience
    • Does a particular type of content attract a sports bettor over a casino gambler or lottery player?
    • Depending on the verticals you work with, what content can you cross-sell for increased profits?
  2. Conference Room 2
    45 mins
    • Argentina, Chile, Colombia, Mexico, Peru and Puerto Rico: What stage are they at with online gambling and when can you start working with local partners?
    • Infrastructural information: Bankability, internet access, and available verticals – knowing where your opportunities lie
    • Localisation: Which marketing models work best in each jurisdiction and adapting your content to a specific country’s cultural and linguistic tendencies
    • Which games will give you the most depositing traffic where?
12:45
  1. Lunch
    Conference Room 1
    60 mins
  2. Lunch
    Conference Room 2
    60 mins
13:45
  1. Conference Room 1
    45 mins
    • Botswana, Congo, Ghana, Ivory Coast, Kenya, Nigeria, Tanzania, Uganda… the list goes on! Understanding the diverse gaming landscape of Africa and adapting content strategies to each one
    • Which market offers the lowest barriers to entry for affiliates starting out in Africa and which offers the best ROI?
    • Here today, gone tomorrow! Challenges of keeping up with the growth of mobile gaming and payments technology across the region
    • Swipe right: Finding the perfect partner in each jurisdiction
  2. Conference Room 2
    45 mins
    • Your affiliate horoscope: With emails in retrograde this year, consider how people’s consumption of information is changing in 2019.
    • Getting over the hurdles: What solutions are there to spam filters and blocking by email engines? Can email marketing retain its power as a sale-maker despite them?
    • Ain’t nobody got time for that: Is crafting original text for each message, hiding affiliate links and avoiding an overzealous use of keywords too time consuming for its ROI?
    • Your Chat Box in Shining Armour: Using the instantaneous communication potential and higher conversion rates of chat boxes to reboot your business
14:30
  1. Conference Room 1
    45 mins
    • What does the lack of regulatory guidance on affiliates suggest about advertising models for the Dutch market in 2021?
    • Which models should affiliates be preparing to work under in the Netherlands, and how will a 29.1% tax on operators affect who you can partner with?
    • ¡Y viva España! Weighing up a 20.1% year-on-year revenue increase with a clampdown on advertising in Spain
    • Does France offer a better option than the UK and Spain with a rapidly growing online market and an operator-led responsibility initiative?
    • What could shared liquidity expansion to Italy mean for poker in western Europe?
  2. Conference Room 2
    45 mins
    • Given the declining engagement rates with email marketing, could advertising through Facebook Messenger be a more effective way of communicating with potential customers?
    • What’s up with WhatsApp? When will advertising be available on the platform and how will affiliates be able to take advantage of it?
    • Does PPC pay? Perfecting strategies for PPC versus organic marketing on social media? 
    • Does it really matter how high your Click-Through rates are? How much influence do they have on conversions?
15:15
  1. Networking Break
    Conference Room 1
    30 mins
  2. Networking Break
    Conference Room 2
    30 mins
15:45
  1. Conference Room 1
    45 mins
    • With regulation for fixed-odds sports betting to come in the next 2-4 years, how can you take advantage of Brazil’s predicted market value of $2.1 billion USD?
    • Understanding why your LatAm strategy might not be relevant for the continent’s only Portuguese-speaking market
    • What kinds of customers do you need to appeal to in Brazil and what are they looking for?
    • Brazil’s payment infrastructure: What obstacles are you likely to face when setting up a site?
  2. Conference Room 2
    45 mins
    • It may harm your defence if you fail to mention…: What does the lack of regulatory guidance on affiliates suggest about advertising models for the Dutch market in 2021?
    • A Swedish Scenario: What would be the impact of the Dutch regulator going the way of Sweden on the affiliate market?
    • Which other models should affiliates be preparing to work under in the Netherlands?
    • How will a 29.1% tax on operators affect who you can partner with?
11:00
  1. Conference Room 1
    15 mins
  2. Conference Room 2
    15 mins
12:00
  1. Conference Room 1
    45 mins
    • Can you engage with an audience and rise up the rankings with links, images and offers of free bets, or is it time for a more innovative approach to SEO?
    • Localisation: Does it matter if a computer, an ESL or native English speaker writes your text? Should you be investing in translation services?
    • What does Google PageRank ask of affiliates?
    • Beyond engagement… Building reviews, mentions and links from high-quality, trusted partners to improve your SEO ranking
    • Finding and grouping relevant and popular keywords for better interlinking
  2. Conference Room 2
    45 mins
    • Will we see a repeat of Google’s unusual pre-warning about its June 2019 update? Or, will they leave affiliates on tenterhooks?
    • How has the June 2019 updated affected SERP rankings?
    • With an increased focus on quality sites being listed in the rankings, what steps can affiliates take to build more natural links and increase the quality of their sites?
12:45
  1. Lunch
    Conference Room 1
    75 mins
  2. Lunch
    Conference Room 2
    75 mins
14:00
  1. Conference Room 1
    45 mins
    • How can operators and affiliates work together better to weather the impact of stricter regulation?
    • Negotiating a better revenue-sharing agreement for fairer and more equal partnerships
    • Get a better brief out of your operators: Who and what makes a good customer for your operator partners? And how do you tease this information out of them?
    • Evaluating the engagement and loyalty schemes operators run to decide which partner will bring you the most returning deposits
    • Please affiliate responsibly: The importance of compliance and CSR in creating lasting, profitable relationships with operators
  2. Conference Room 2
    45 mins
    • Do we need to develop simpler tracking to overcome challenges with Chrome, Mozilla and other browsers blocking third-party cookies?
    • Client identifiers, universal login tracking and HTML5 Cookie Tracking – how many alternatives will remain available to affiliates?
    • Are there any browsers left that don’t block cookies?

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